Design problems are there everywhere around us.
Dr. Donald Norman is a popular design and usability engineeer.
'The Design of Everyday things' is his most popular book.
He focuses on design aspects of usability. His major contribution is in combining engineering and psychology.
His Ph.D. was in Mathematical Psychology from University of Pennsylvania.
His 'magic moment' came when he was a member of the task force that investigated the Three Mile Island Nuclear Reactor Accident in 1979. It dawned on him that the people who use technology are as important as the technology itself and good or bad design has a lot to do with use of technology. This concept is applicable to every day things, ranging from computers to aviation technology and washing machines, VCRs, mobile phones or the automobile.
He places importance on 'emotional design' of objects.
He says his laboratory is every day life. He walks around and observes how people use every day things or how they interact with machines and technology, and how the usage and interaction could be improved for people.
He received the 2006 Benjamin Franklin award in Computer & Cognitive Science for user-centered design.
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